THE INSIDE VIEW OF BRAD BIOPHOTONIC BEAUTY
Following a successful career working for leading cosmetic brands Estee Lauder, La Prairie and Lancôme,the idea for BRAD Biophotonic Skin Care was born in 2004 when Brad Hunter was commissioned to develop a high performance skincare line for a private charter jet fleet.
Faced with the multiple challenges of fluctuating cabin pressure, extreme altitude, high levels of cosmic radiation and contaminated air - all of which play havoc with not only the skin but also the stability of cosmetic formulations - Hunter was inspired to create a pared down, results driven line using only the most innovative packaging, cutting edge scientific preparations and the purest ingredients.
The success of the project led to the launch in 2010 of BRAD Biophotonic Skin Care, a comprehensive collection of potent products designed to heal, stimulate and revitalize skin exposed to even the most harsh environmental factors.
BRAD’s namesake Los Angeles boutique opened doors shortly afterwards and the line has quickly became a favorite with beauty editors, studio makeup artists and industry insiders with Ultra Peel Exfoliating Gel being dubbed a “cult product” by Allure magazine and Sea Minerals Purify winning a Global Beauty Award from Conde Nast Traveler.