According to Instagram, I first ‘liked’ a picture of a product by BRAD Skincare 11 months ago. A brief comment began a conversation and a week later, I experienced what Vogue called “L.A.’s Cultiest Skin Care Line.” Produced in small batches in Los Angeles, this niche line of high performance skincare exudes luxury on every level. #InVogue

Brad Hunter’s career at Estée Lauder, Lancôme and La Prairie led him to a game changer of a project. In 2004, he was commissioned for a skin care line for a private jet fleet, which was also wildly successful. While he still creates and supplies a private label line for charter aircrafts, Brad launched a new line of products in his name in 2010. With global access to the best ingredients and components available what else could he do? #(B)RAD 

The full name of his product line is BRAD Biophotonic Skincare. Biophotonics happen when science meets technology and BRAD’s packaging is exclusively done in Biophotonic Violet glass. Everybody worries about the stability of active ingredients and exposure to light. BRAD makes sure harmful rays are blocked while violet light penetrates to energize and stimulate the molecules prolonging their longevity. A first for me. #GuidingLight

Last year, Brad’s favorite, the Ultra Peel blew me away. This year, however, belongs to his latest launch of the Sublime Youth Creator duo: Radiance Concentrate and Gel-Cream. These hardcore formulations allow me to serve my immaculate complexion with micro-encapsulated retinol and ‘survivor’ plant extracts. Day and night. #PairUp